This is our moment!

Dear DP Alumni,

We are only a week away from the final buzzer for our giving competitions and on our way to hitting our goals and winning awards. We are incredibly grateful to the entire DPAA community for keeping up with our Masthead Madness updates, sharing stories, making shoutouts and giving to The Daily Pennsylvanian and our students.   

Last week, I was invited to come speak at the College Media Business and Advertising Managers conference, on the topic of Development and alumni engagement; something that all groups are seriously investigating with the continual decline in ad revenue. I was able to share our success in launching our Development operation two years ago and show that alumni philanthropic giving and volunteer time, can support organizational needs and even operations when strategically aligned. We still have a ways to go, but I was proud to share all we have created and the number of students (over 250) we have impacted by the dollars (over $300,000) and hours (+100s) you have all given. 

We are the DP, we have always blazed paths in student media and journalism. We are now doing it again, by leading, and proving that student media groups and newsrooms are serious passion projects and truly mean something to those who have ever been involved and contributed to them. There is great affinity for organizations like ours and we are showing that we can create beautiful intersections of student success with alumni capacity, care and concern.  

It is fun to win awards and to be recognized, but the purpose of these competitions has been to shine a light on organizations like ours and to work with partners to bring an audience of donors and volunteers to our brands and publications. We are grateful to all who have stepped up to the plate this year so far and know that with everyone’s support we can continue to ensure the future of the DP and continue to provide transformative and meaningful experiences for our students. 

If you have not made a gift to the DP this year, participating in Masthead Madness is a great chance. Go to: Make a Gift Today!  I know we will finish at or near the top in the country and I know we will surpass our goal, because the DPAA community continually delivers for our students when called upon.  

Thank you ALL for ALL you give to the DP!  

With gratitude,   

Steven Molberger  

Director of Development